Keep Our Children from Smoking.


Support a $2 per pack user fee on tobacco to improve healthcare and save lives.

Warning: Smoking is the #1 cause of preventable death in California. Now Big Tobacco is hooking kids into a lifetime of addiction with e-cigarettes. It's up to all of us to prevent this predatory behavior and reduce teen smoking. And if you don't smoke, you don't pay.

The Facts

Protect Kids.

Higher tobacco taxes reduce teen smoking, yet California's tobacco tax is among the lowest in the nation.

Fight Cancer.

This initiative pays for healthcare, cancer treatment, smoking prevention, and research to cure cancer and tobacco-related diseases.

If You Don't Smoke, You Don't Pay.

California taxpayers spend $3.5 billion each year on tobacco-related diseases. This user fee is simply a matter of fairness.

Join the fight to save lives. Sign the petition!

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Our Coalition

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Recent News

PPIC: California Voters Strongly Support Tobacco Tax Initiative

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Coalition Submits Signatures To Qualify Life-saving Tobacco Tax Initiative For Ballot

SAN DIEGO, CA — The Save Lives California coalition submitted more than enough signatures... Read More >

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